Demography and inequalities
The banking world is constantly evolving to meet the expectations and needs of an increasingly diversified customer base. New customer categories, such as migrants, digital natives e specific communitiesbut also elderly people or people with limitations functionalrequire innovative, often customised financial solutions to complement traditional banking services.
In the face of theageing population, it is important for banks to monitor and satisfy the needs of silver customers, related, for example, to savings management, investments and retirement provision.
These needs often intersect with those of the the most fragile sections of the population and therefore most at risk of social exclusion and at risk of inequalitywho need, first and foremost, fair access to financial services.
L'inclusion financial and social and the protection of equal opportunities globally are a key goal for the banking world, in line with the goals of the UN 2030 Agenda.
Innovation in banking services must therefore respond in an integrated manner to the management of savings, investments and financial assetsbut also to the non-financial assetssuch as real estate and assets, as well as to welfare and support services.
In this context, banks are committed to offering sustainable solutions, always maintaining a strong sense of social and cultural responsibilityrecognising the importance of acting with respect for diversity and contributing to the well-being of society and the country as a whole.
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