The value of data
In a competitive scenario characterised by profound technological transformations, in which banks find themselves operating in a regime of regulatory asymmetry vis-à-vis other, less regulated digital operators, the issue of customer data management is increasingly central.
On the one hand, customers' awareness of the economic and informational value of their personal data must be raised; on the other hand, conditions must be created for banks to be empowered to make wider use of these data, in full compliance with the current regulatory framework and in line with the latest European developments, such as the Data Act.